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Our Strategy

Big Dream

To be the leading food service platform in Brazil!

With an ownership mindset and a hands-on approach, we deliver increasingly consistent results and continue our trajectory of value creation for shareholders, employees, and business partners. This dream is reflected in our restaurants, services, franchisees, and every member of our team.

Values

Our customers are at the center of everything we do.

We are committed to excellence and quality.

We are agile in decision-making and disciplined in execution.

We deliver results and never take shortcuts.

Our people are diverse, make a difference, and are valued for what they do.

We think and act like owners.

Pillar of Transformation

Operational Efficiency:

Increasingly efficient business management with growth in operating margins.

Business Simplification:

Focusing on brands with the highest growth potential and reducing management complexity.

Financial Discipline:

Improving our capital structure and investing with precision.

Expansion:

Growing our network of company-owned stores and creating more opportunities for our franchisees.

Digital Transformation:

Making our operations more efficient and customer-centric through technology.

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